Having worked as a social media manager for about four years now, I must say that the role is much tougher than it sounded when I started. In addition to researching platform-specific content ideas, managing the timely production, quality, and scheduling of content, and addressing customer queries, you’ll also continuously learn about and quickly adapt to trends that emerge by the second.
All this makes it highly necessary for social media managers to use anything they can to reduce the time spent on tasks. First off, you’ll need a reliable and high-speed internet connection to ensure consistency. Luckily for me, I found Verizon near me, otherwise, I’d still be pulling my hair out in frustration. This helped me to stay updated with the latest trends and techniques that I can consistently apply in my strategies.
Secondly, you’ll need to use any or all tools available to you; trust me. Fortunately, there are a lot of artificial intelligence (AI) tools, each of which has proven itself a game-changer when it comes to helping social media managers with certain parts of their roles.
In this article, I will share a few AI tools I used in my role as a social media manager and the ways these tools have helped me achieve greater quality, efficiency, and productivity in my work. By doing so, I hope to help other social media managers going through a tough time.
Without further ado, let’s begin!
ChatGPT – Highly Intelligent Support Around the Clock
In my view, if you use it correctly, ChatGPT is a great tool to support and enhance your creativity. The best part is that the tool is available around the clock and can greatly help with both minor and major tasks. I have used the tool more times than I can remember for critical tasks like researching, brainstorming post ideas, and planning a goal-focused social media content strategy and posting calendar.
Beyond that, the tool has also helped me generate captions that resonated with and engaged our followers, find relevant and well-performing hashtags, as well as identify influencers specific to our industry with whom I could collaborate. I’ve also used the tool to offer personalized responses to a large number of customer queries, feedback, and comments on our posts. Last but not least, the tool can also help with repurposing old content.
Buffer – Automated Post Scheduling
If you think you’re going to be handling only one social media platform in your role, you’re in for a shock. Today, businesses need to establish a presence on almost every major social media platform there is. To add to that, the audiences on each of these platforms have different expectations when it comes to the content they engage with. If you try to manually edit and post across these platforms, you’ll probably be working overtime every day.
Luckily for you, Buffer can help. Buffer is an AI-based tool that can help with posting across multiple platforms simultaneously and allow you to execute campaigns with ease. You can either post instantly or schedule posts based on the best performing times for each platform. Buffer can also help with editing the posts to better tailor them for each platform. The tool has a free plan that supports up to 3 channels; however, if you have more, you might need a paid plan.
Brandwatch – Social Media Listening Tool
There are over 5 billion social media users around the world talking about their favorite products, services, and idols, making it highly essential for us to keep track of these conversations.
Let’s say you run a successful international e-commerce business that targets just 0.01% of this number; that still amounts to 500 thousand people. If you try to manually track and identify where this target audience is and how they view your brand, you’ll be doing it for a lifetime. If only there were a tool to help you, well, there is!
Brandwatch is a social listening and analytics tool that uses AI to identify emerging social media trends, as well as help you identify how people view your product or service. It shares these insights in the form of reports that social media managers can use to cash in on trends or optimize their strategies for maximum buzz and engagement. The tool can also help social media managers identify what’s being said about the competition, allowing them to steer clear of negative strategies and adopt positive ones.
AI Social Media Management Tools – Helping Brands Make an Impact
The significance of a social media strategy for businesses is already paramount, and with social media users growing as we speak, it is only going to be more so in the future.
While this paves the way for numerous social media manager job opportunities for creative and talented individuals everywhere, it will be more fast-paced than ever.
With these tools in their arsenal, social media managers can add quality and efficiency to their work, allowing their respective brands to make a lasting impact on their target audience.
