None other content matches the conversion rate to that of videos. Studies have shown that videos can increase conversion rates by 86% on landing web pages. Around 50% of customers look for promo videos before buying a product. There are ample statistics to show that video marketing is the best method to generate sales.
Many businesses rely on promo videos to market their products or services. A promo video (also known as a promotional video) is made to boost the sales of products or services. A promo video can be used to introduce your brand to prospects. Read on to know the reasons why promo videos can be so effective.
Promo Videos Help in Connecting With the Customers
You cannot establish a personal connection with your customers via a few lines of text describing your product/service. On the other hand, a promo video can help you connect with your customers. If there is a person in your promo video, customers will relate to that person.
The facial expression and voice tones in a promo video attract the customer. You can lend an emotional touch to your marketing campaigns via promotional videos. Studies have shown that different vocal tones in promo videos can emphasize the audience. Once you establish a personal connection with your customers, they will be loyal to your brand/business.
You may not establish the same level of trust with customers by sharing product descriptions. When the customer listens and sees the pros of your product/service in a promo video, they feel more satisfied. No other content can establish the level of trust as done by promo videos.
In this digital era, face-to-face marketing is long gone. Businesses are selling their products via online channels, and promo videos can be a gamechanger. You can attract those customers that search for product videos before buying anything via any online channel.
Promo Videos can Demonstrate the Working of the Product/Service
Whenever a new product/service is launched, you need to explain its works to the customers. Explaining the working of the service gets more important for software products. For example, while launching an antivirus product in the market, you need to demonstrate how to install it to the customers.
In place of demo videos, you can go for a lengthy product description. You can also go for images with texts explaining the working of the product/service. However, customers do not have time to read a lengthy blog or a product description. They feel watching demo videos can save their time along with being more informative.
Studies have shown that more than 70% of customers have bought a software product only after watching a demo video. However, you will have to add a professional touch to your demo videos to compel the customers to buy a product/service.
For adding a professional touch to your demo videos, you will need a reliable video maker. Therefore, using any promo video maker that is available in the market helps you to make demo videos in minutes. If you don’t feel like investing in a premium video maker, you can go for a free version of the tools. Many businesses start making promo videos with the built-in features of their PCs and smartphones. The built-in editing features of PCs are not good enough to lend a professional touch to your promo videos. It is why you need a better editing platform that could unlock advanced editing options for your promo videos. Also, the time taken to make promo videos can be reduced with the aid of a video maker.
Videos Increase Brand Awareness
With a video, you are targeting multiple senses of the customers. Scientific studies have shown that videos have a greater impact on our brains than any other type of content. Customers will remember your brand/business name after watching a promo video attentively.
Besides being interesting, promo videos are also informative. You can share details about the product, service, or brand. Many businesses also include the manufacturing of a product in promo videos to assure the customers. There are unlimited possibilities about what to include in your promo videos.
Customers are more likely to share a promo video with their peers. You won’t find customers sharing lengthy product descriptions. Social media also has played a huge role in the marketing of products/services. You can share your promo videos on popular social media platforms like Facebook or Instagram. When viewers share your promo videos with their peers, you gain free promotion.
At present, customers make buying decisions based on promo videos. You can include reasons to buy your product/service in your promo video. Many businesses/brands create a buzz about their upcoming products/services on social media platforms. They drop a promotional video that becomes a point of discussion on social media platforms.
Promo Videos can be Shared on Multiple Channels
There are so many channels to share your promo videos and drive engagement. It is necessary to have a dedicated website for your brand/business and share videos directly. Make sure that you use promo videos on the homepage of your brand’s website to drive engagement. Social media platforms are another great place for sharing your promo videos.
Promo videos can also be used for email marketing. You can attach a short promo video along with a personalized message for the customers. Businesses also share promo videos via online chat with customers. Creating an omnichannel presence is necessary for a business/brand to attract a diverse audience.
Promo videos can also be made for any brand event or upcoming sale. A promo video should have the intention of marketing a service or an event. Many businesses share promo videos as adverts on traditional cable TV sets. Some successful businesses have their online video platform to share promo videos.
Once you have created your promo videos, you have multiple digital channels to share them. Having an omnichannel presence will help in attracting all types of customers. You can enhance the size of your target audience by having an omnichannel presence.
Promo Videos Can Tell Stories
The aim behind making promo videos is to sell a product/service along with connect to the audience. Having said that, promo videos are not straightforward sales pitches. It is not encouraged to promote your product/service blatantly in a video. Promo videos should answer the pain points and customers while establishing a personal relationship.
Many brands make promo videos in which a satisfied customer is explaining the benefits of their product/service. You need to follow a story-based approach while creating promo videos. You can convey a story via your promo videos to which customers can relate.
Many times, businesses launch a promo video and celebrate any festive occasion with customers. Sometimes, brands launch a promo video telling the story of their incorporation. The sales aspect in promo videos should not appear so overt. Once you establish a relationship with the customers, you can sell anything.
In a Nutshell
More than 70% of customers find video ads on social media platforms that are relevant to them. You can also compel them to buy your product/service via a professional promo video. An online video maker can help you in creating high-quality promo videos. Start making professional promo videos now!
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